Document Overview

Methods and Practices: Social Business Applications for the Smart Grid

Authors: Casey Talon, Marcus Torchia
Document #EI238118
PublishedDecember, 2012
Document TypeMethods and Practices
Number of Pages     11
Number of Figures     1

Overview

This IDC Energy Insights report examines how social business tools help electric utilities engage residential customers in demand management programs to effectively incent consumption changes to support grid reliability and stability goals.

"Social business applications can help evolve customer communication and engagement efforts to successfully motivate changes in consumption through demand response and energy efficiency," said Casey Talon, senior analyst with IDC Energy Insights. "Such demand-side management efforts will help utilities maintain reliable and stable energy delivery by directing behavior changes."

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